PayGenius is a fintech startup offering merchants a simple platform to accept online payments in multiple currency. Our mission is to simplify and automate payments in Africa. We focus primarily on the travel sector.

We are seeking a dynamic and creative Digital Marketing Coordinator to join our team at PayGenius. As the Digital Marketing Specialist, you will be responsible for managing our online presence, creating engaging content, and driving audience engagement across various platforms. This is a perfect opportunity for someone passionate about digital marketing, content creation, and brand storytelling who thrives in a fast-paced, global environment. We're looking for a person who communicates effectively, adapts quickly to change, and can listen to feedback and implement it to improve and grow.

Key Responsibilities:

Content Creation & Management

●       Develop and schedule engaging posts across social media platforms.

●       Design graphics for newsletters, blog posts, announcements, partnerships, and career opportunities.

●       Create promotional visuals for Summits and VC unconferences in multiple countries.

●        Proactively brainstorm and produce engaging content with creative captions that resonate with our audience.

Community Engagement & Growth

●       Interact with followers, respond to comments/messages, and foster meaningful connections.

●       Monitor social media trends and leverage them to enhance engagement.

●       Support influencer and partnership collaborations.

Campaign Support & Co-Marketing Opportunities

●       Research potential collaboration partners and coordinate outreach.

●       Create and manage collaborative content with partners.

●       Promote joint campaigns across social media channels.

●       Track campaign performance and suggest optimizations for future initiatives.

Analytics & Reporting

●       Track and analyze key social media metrics.

●       Deliver a monthly Social Media Analytics Report with insights and recommendations.

●       Optimize content strategies based on engagement and performance data.

Paid & Organic Social Media Strategy

●       Assist with paid social media campaigns, ensuring targeted reach and ROI.

●       Stay up to date with best practices for organic reach and engagement growth.

Skills & Qualifications:

●       Experience with social media management tools (e.g., Metrical, Google Analytics)

●       Strong graphic design skills (e.g., Canva, Adobe Creative Suite) and a creative eye for visual content.

●       Excellent written and verbal communication skills.

●       Knowledge of social media analytics and reporting.

●       Ability to work independently, take initiative, and contribute creative ideas.

●       Familiarity with social media advertising and trends.

Preferred Qualifications:

●       Some experience in digital marketing, communications, or public relations.

●       Understanding of SEO and content marketing strategies.

●       Previous experience managing social media for a brand.

What We Offer:

●       A dynamic and creative work environment.

●       Opportunities to work on global campaigns and initiatives.

●       Hands-on experience in digital marketing and content creation.

●       Professional growth, learning opportunities, and a chance to shape our online presence

If you're excited about crafting compelling digital experiences and growing a brand’s online presence, we’d love to hear from you! Send your CV to careers@paygenius.co.za